Tag: Technology Adoption

Understanding the growth of Paytm post demonetisation

Street Vendor accepting payments via Paytm

We will look into and explain the growth of Paytm post-demonetisation using Roger’s five-factors focusing on product-based differences in gauging the rate of technology adoption. Why only Paytm was able to ride the bandwagon of demonetisation and grow enormously while other wallet players did not have the same impact? I will take Everett Rogers’ help here. …